This is a guide to communicate about sustainability and equity initiatives in a way that’s effective, persuasive, and politically resilient without over-complying. ✊

Keep your programs running, keep your mission going, keep your community strong.

<aside> ❓

Have questions?

Email us at Strange Birds.

[email protected]

</aside>

Shortcut version of this guide

• Make sure your message is clear, specific, and results-driven
• Avoid abstract commitments; always tie efforts to direct impact
• If possible, quantify benefits (dollars saved, emissions cut, residents helped)
• Use plain, engaging language instead of jargon or specific terms

Expand the toggles to see examples of do’s and don’ts!

1. Be specific and results-driven

2. Tie it to the bottom line

3. Use language that invites

4. Make it local and relatable

5. Show how change is already happening

6. Keep it jargon- and fluff-free