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“The work is great, but it’s about more than that. Strange Birds is incredibly clear upfront on what expectations are, are great communicators, and have built a simple container to do truly complex work.
There is complete and utter transparency. It’s refreshing.”
👈 Haley Boehning, Founder
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The evolutionary need
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**Storyforge is a strategic consultancy that helps purpose-driven leaders get everyone on the same page so they can have the impact they want.**
But even story experts struggle to tell their own story.
Founder Haley Boehning had spent a decade building a reputation as the go-to partner for companies who need to get everyone on the same page. However, her own site and sales materials weren’t keeping up.
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“For a business that is in the business of story, we needed someone from the outside. We were about to celebrate a decade in business and we needed to get the story right.”
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Haley wanted a website and message that reflected the depth of her work, without overwhelming new clients. It had to feel true to her life’s work, and ready for what’s next.
The problem: too much good material. Over the years, Storyforge had created dozens of strategy frameworks, messaging docs, diagnostic tools, foundational beliefs, and key differentiators. All solid. All brilliant. And yet…
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“It’s easy to overcomplicate this type of work and try to make it perfect. I just needed it to be simple and clear.”
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Mapping the change
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We started with the big questions: